Published Journal Articles from the department. http://localhost:8080/xmlui/handle/123456789/911 2026-04-05T21:24:03Z 2026-04-05T21:24:03Z OKUJENI, Richard http://localhost:8080/xmlui/handle/123456789/2702 2024-08-23T08:54:31Z 2013-01-01T00:00:00Z

Media Indices of the Campaign against Trafficking in Persons by the National Agency for the Prohibition of Trafficking in Persons and Related Matters OKUJENI, Richard This study was motivated by a very low anti-trafficking in persons campaign activities and their increasingly isolated report by the media against the backdrop of flourishing modern day slavery. It was meant to establish the status of the campaign against human trafficking in terms of its media indices - frequency, prominence, slant, etc. Content analysis, with a coding sheet as instrument of data collection was employed as main design of the study. In-depth interview and focus group discussion guide were the instruments of data gathering, they were used to reinforce or othervise the findings of the quantitative inquiry. Out of a population of 1,146 editions of print and broadcast content, a sample of 141 was drawn from four general orientation media outfits (NTA, FRCN, The Punch and TELL) using constructed month and census sampling techniques. The study empirically established a high frequency of coverage by the media, low prominence accorded to trafficking in persons issues and overwhelming positive slant. These findings were either reinforced or rejected by the result of the interview and two separate focus groups sessions. The study recommended that NAPTIP and the media up their acts and finish the work they started. In addition to informational strategy, educational,transformational and other persuasive tactics were also suggested.

2013-01-01T00:00:00Z OKUJENI, Richard http://localhost:8080/xmlui/handle/123456789/2694 2024-08-08T07:56:00Z 2020-01-01T00:00:00Z

CONSIDERATIONS IN PUBLIC RELATIONS WRITING AND SPEAKING OKUJENI, Richard Public Relations writing and speaking is a scholarly article which probed the concerns of public relations practitioners when they write or speak. The piece revealed a range of what public relations people write or speak on and the role communication plays in the network. The passage through the realm of communication, in an "intertwined" relationship with public relations, is splashed with elements of good writing: including source and receiver responsibility for communication success,language of communication,readability and an update on referencing in view of the digital revolution just experienced and a model of the application of public relations theory in boosting communication impact. The reader is then lead through professional steps public relations writers and spokespersons adopt to enhance the effect of their communication effort. The article ends with ethical concems and guidelines for negotiating the land mine represented by dealing with the public.

2020-01-01T00:00:00Z NYITSE, Gabriel T. JAMES, Akpandem OKUJENI, Richard http://localhost:8080/xmlui/handle/123456789/2693 2024-08-08T07:38:09Z 2023-01-01T00:00:00Z

ICT AND CORPORATE COMMUNICATION IN NIGERIA: THE SOCIAL MEDIA PERSPECTIVE NYITSE, Gabriel T.; JAMES, Akpandem; OKUJENI, Richard This study examined the role of Information and Communication Technologies (ICT) in corporate communication in Nigeria. The study is anchored on the Technology Acceptance Model (TAM) while secondary data was relied upon for analysis. Extant literature in the study revealed that there is no question about the indispensability of social media in corporate communications in Nigeria because of the trends engendered by globalization, the need to remain relevant in the face of competition and the need for better image and reputation. The issue is no longer whether social media is relevant in corporate communications, but the strategies to adapt and adopt to create a better image and reputation for products and services; and remain relevant in competition and with stakeholders. Challenges of social media platforms in corporate communication in Nigeria include orientation for public service, funding, infrastructure challenge competences and capabilities The study concluded that social media derives impetus from technological innovations that have made room for more diverse, cheaper and readily available information and communication technologies. Data analytics, big data, algorithms etc. have made it possible for corporates to easily target information and communication to desired demographics at a fraction of the costs that existed in the previous analogue world. The study therefore recommend that corporate entities should change their orientation to align with current realities, embrace modern technology and systems to enhance efficiency and to easily reach and interact with their stakeholders and critical publics. The study also recommends that corporate entities should routinely check their facilities to meet current evolutionary trends, and must constantly update their capabilities and competencies in the face of intensive competition.

2023-01-01T00:00:00Z AGAKU, Terhile NYITSE, Gabriel Tivlumun CLAYTON, Cordlia http://localhost:8080/xmlui/handle/123456789/2689 2024-08-07T16:24:48Z 2019-03-01T00:00:00Z

INFLUENCE OF ADVERTISING ON THE ECONOMY OF NATIONAL RADIANCE NEWSPAPER AGAKU, Terhile; NYITSE, Gabriel Tivlumun; CLAYTON, Cordlia The media rely hugely on advertising revenue to generate income. This paper examines influence of advertising on the economy of National Radiance newspaper. The paper utilized the survey research design with oral-interview as instrument for data collection. Findings from the study indicate that advertising is a major source of revenue that boasts the economy the paper, further findings indicate that the major sources of adverts for National Radiance newspaper are direct contact with advertisers and the government, findings also indicate that the challenges of National Radiance newspaper in sourcing for adverts includes unwillingness of advertisers to place adverts in the paper since the circulation area of the paper is basically Benue State and lack of competition on the part of marketers in the state. The paper concludes that advertising is the life wire of economy of media organizations and the major source of revenue used to sustain the National Radiance newspaper. The paper thus recommends that the publisher of National Radiance newspaper should place value on advertising as a major source of economy for the paper, devise online strategy of sourcing for adverts in addition to direct contact with advertisers as well as employ persuasive strategies as tool to get advertisers advertise their goods and service as a sure way to further boast the economy of the paper.

2019-03-01T00:00:00Z